The brand
Created in Barcelona with the intention of transferring the spirit of canvas to T-shirt design by designer Custo Dalmau and his brother David in 1980, Custo can boast of being a pioneer in its field and offering a unique and hitherto unseen product. At first in partnership and then on their own, the Dalmau brothers knocked on doors until, little by little, they managed to make a name for themselves in the fashion market.
New York
In 1997, Custo landed in the USA as a guest firm at New York Fashion Week. It was an undeniable success and since then it has not missed an event, attending season after season to present its latest collection. “For us, the New York catwalk is a test bed. It makes no sense to come to this catwalk and bet on a commercial discourse, we want to say something new in each edition. The path is increasingly more sophisticated. It is an experimental exercise,” Dalmau said about his role in the great North American showcase.
Positioning
After his arrival in the United States, American television and cinema fell in love with his youthful and carefree style and it was common to see characters from Friends or Sex and the City and stars of the big screen wearing his designs, “Latin in their colour, mixes and philosophy”, as Dalmau himself defines them. A success that led to the beginning of what some media would call Customania.
Presence
For years, Custo Barcelona has been a leading brand in the global fashion market, with a presence in 50 countries, 80 stores and 1,700 points of sale. In this new phase, the brand is taking its path with a clear commercial vocation, initially focused on its online channel, but with the intention of expanding and recovering all the elements that marked its success in the past, such as its sales channels and its communication.
The brand
Created in Barcelona with the intention of transferring the spirit of canvas to T-shirt design by designer Custo Dalmau and his brother David in 1980, Custo can boast of being a pioneer in its field and offering a unique and hitherto unseen product. At first in partnership and then on their own, the Dalmau brothers knocked on doors until, little by little, they managed to make a name for themselves in the fashion market.
New York
In 1997, Custo landed in the USA as a guest firm at New York Fashion Week. It was an undeniable success and since then it has not missed an event, attending season after season to present its latest collection. “For us, the New York catwalk is a test bed. It makes no sense to come to this catwalk and bet on a commercial discourse, we want to say something new in each edition. The path is increasingly more sophisticated. It is an experimental exercise,” Dalmau said about his role in the great North American showcase.
Positioning
After his arrival in the United States, American television and cinema fell in love with his youthful and carefree style and it was common to see characters from Friends or Sex and the City and stars of the big screen wearing his designs, “Latin in their colour, mixes and philosophy”, as Dalmau himself defines them. A success that led to the beginning of what some media would call Customania.
Presence
For years, Custo Barcelona has been a leading brand in the global fashion market, with a presence in 50 countries, 80 stores and 1,700 points of sale. In this new phase, the brand is taking its path with a clear commercial vocation, initially focused on its online channel, but with the intention of expanding and recovering all the elements that marked its success in the past, such as its sales channels and its communication.
The brand
Created in Barcelona with the intention of transferring the spirit of canvas to T-shirt design by designer Custo Dalmau and his brother David in 1980, Custo can boast of being a pioneer in its field and offering a unique and hitherto unseen product. At first in partnership and then on their own, the Dalmau brothers knocked on doors until, little by little, they managed to make a name for themselves in the fashion market.
New York
In 1997, Custo landed in the USA as a guest firm at New York Fashion Week. It was an undeniable success and since then it has not missed an event, attending season after season to present its latest collection. “For us, the New York catwalk is a test bed. It makes no sense to come to this catwalk and bet on a commercial discourse, we want to say something new in each edition. The path is increasingly more sophisticated. It is an experimental exercise,” Dalmau said about his role in the great North American showcase.
Positioning
After his arrival in the United States, American television and cinema fell in love with his youthful and carefree style and it was common to see characters from Friends or Sex and the City and stars of the big screen wearing his designs, “Latin in their colour, mixes and philosophy”, as Dalmau himself defines them. A success that led to the beginning of what some media would call Customania.
Presence
For years, Custo Barcelona has been a leading brand in the global fashion market, with a presence in 50 countries, 80 stores and 1,700 points of sale. In this new phase, the brand is taking its path with a clear commercial vocation, initially focused on its online channel, but with the intention of expanding and recovering all the elements that marked its success in the past, such as its sales channels and its communication.
